At the Binda Trophy, second stage of the Women’s World Cup, the by now traditional town twinning festival between Camerota and Cittiglio will take place. This union was born after the war when migration north became common, thanks to the opportunities offered there by industrialisation. Cittiglio, in particular, was quite a rural area, situated next to industrial zones where plenty of employment could be found. The migrants from Camerota who came there found that it was not so different from the places they had left. The twinning between Camerota and Cittiglio has been consolidated over the last three years and the event becomes more popular every year. This year, themed evenings will be held both on Friday 27 and Saturday 28 March. But that’s not all: the athletes who reach the Binda Trophy podium will win a very special prize; a full week’s stay at the Happy Village in Marina di Camerota on the Cilento Coast (http://www.happyvillage.it). This will give the lucky cyclists the opportunity to get to know one of the most beautiful marine locations in Italy. The Happy Village in Marina di Camerota has 257 Mediterranean style mini villas which are located between 200 and 600 m from the sea, with direct access to the private and equipped sand and pebble beaches.
On Thursday 19 March radio advertisements will be aired on Radio Number One to promote the Alfredo Binda Trophy, Women’s World Cup, which will take place on Sunday 29 March, starting from Laveno Mombello and finishing in Cittiglio after 123 km of excitement along Lake Maggiore and in the Valcuvia region. “Come and see the greats of cycling on the roads of Lombardy, in a special day dedicated to the elite of international cycling, a unique day for those who love the world on two wheels”, recites the ad which will be aired seven times a day, from 7am to 8pm. Radio Number One, which has been the official radio of the Alfredo Binda Trophy for years, is the perfect partner for an event such as the World Cup, attracting tens of thousands of people at the race start, along the route and at the finish. Various radio personalities will entertain the public at the finish line while waiting for the arrival of the athletes, in the most important female event in Italy in the first part of the competitive season.