Flying colours for the nineteenth edition of the Trofeo Alfredo Binda, the third race of the season in the Women’s World Tour, something of a cycling Champions League that includes all of the best races and attracts quite a lot of media attention around the world. The success was shared by the Trofeo Da Moreno in which the junior riders competed with extraordinary vigour. This competition has always been popular in Cittiglio, indeed it gave the International Cycling Union (UCI) the idea of launching a Nations’ Cup for this category: “It’s all thanks to this region which is fantastic from every point of view. – explains President of Cycling Sport Promotion, Mario Minervino – By now the whole province of Varese and its Institutions, from the Lombardy Region down, have understood the value of the work we do and the results we have achieved. Taino and Cittiglio are just two of the many towns that stand out but the entire territory deserves praise, here everybody chips in and contributes to the success of the events”. The numbers are very interesting: 25 teams took part in the Trofeo Binda for elite women, with 147 athletes from all continents represented. They came from: Australia, Belgium, Belorussia, Brazil, Canada, Colombia, Croatia, Finland, France, Germany, Guam, Hungary, Italy, Japan, Kazakhstan, Lithuania, Mexico, the Netherlands, New Zealand, Norway, Poland, Romania, Russia, Slovenia, South Africa, Spain, Sweden, Switzerland, Ukraine, the United Kingdom and the United States of America. There were 147 junior athletes from 27 teams at the starting line of the Trofeo Da Moreno, a record both for number of participants and for the number of national teams, which totaled ten, from: Austria, France, the Netherlands, Lithuania, Poland, Slovakia, Slovenia, Switzerland, the United Kingdom and United States, as well as one Belgian, one Dutch and 15 Italian teams. Olympic, world, continental and national champions took part.

The race route, which started from Taino for the first time, passed through twenty-three Municipalities. Cycling Sport Promotion fielded a platoon of 90 people to assist in organising the event; 100 vehicles were used, including motorbikes and cars, and 400 volunteers guaranteed safety along the route together with 150 members of the local police forces. A total of 1,100 passes were distributed. Excellent media coverage of the event was ensured by 55 journalists representing newspapers, web, tv and radio, and including photographers and cameramen. RAI SPORT aired a 45-minute broadcast on Sunday 19 March itself. Material was also broadcast by 7 Sky TV channels, thanks to Photospeed Video Service. Two radio stations were tuned in to Cittiglio: Radio Due Laghi and the event’s official radio. To ensure that information was widespread, 200 guides for the athletes, 150 technical guides, 1,000 brochures, 10,000 flyers, 7,500 pamphlets and twenty press releases were produced and distributed.

About 1,100 people stayed in nineteen hotels in the area. About 8,000 spectators were counted at the finish line in Cittiglio. Five folkloristic groups were employed to entertain the public. These noteworthy numbers are further embellished by perhaps the most important numbers of all: “The best result relates to the children that were involved in the project “Cycle, Cycle in Safety” that keeps us busy in the months preceding the two races – said Minervino – 750 children were involved. With regard to the two races, we have once again succeeded in creating an event that was highly appreciated by both the workers and the public, who were numerous at the finish line in Cittiglio and along the routes of both races. The event meant that the tourist season opened early in the whole region and it was an excellent showcase for us, across the board. I must thank all of the associations, clubs and Institutions that supported us, as well as the police and volunteers. Thank you to everybody and see you soon at our next events”. (Photo Flaviano Ossola)

Spectators connected from 91 countries, compared to 77 last year.
20,662 clicks compared to 16,136 last year (+21,90%)
Clicks from abroad increased from 68,26% to 72,78%, with noteworthy increases from: Netherlands, UK, Sweden and Denmark.

The @TrofeoBinda Twitter account issued 140 messages on Sunday 19 March with 246,504 visualizations (twitter analytics) compared to 245,286 visualizations on 20/3/2016 (last year) and 127,043 on 29/3/2015.
Twitter followers grew to 1,787 (68% male and 32% female) from 1,421 last year and 1,001 in 2015. Profile views were 24,100.
Le visualizzazioni sulle 3 settimane twitter sono stare 346.000, 336.000 nel 2016 e 165.000 del 2015.

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